Influencers

Influencers 

how trends and creativity become contagious. 

There's no rule book, no formula, no guidelines to what makes an influence in your life. An Influencer is someone who thinks differently and embraces it. That can soon become a trend and everyone else jumps on it. It can be through music, art, sports, and just about anything you can imagine. Some believe influencers are well respected and their opinions are valued. The element of influences in your life is fast paced. A cultural trend and influencing element in your life can be quickly popular and at the same time die quickly. 

This documentary shares the creative people in different parts of the art industry ranging from the
fashion industry, art industry, to business industries and much more to talk about what makes the cultural movement. Trends are like a virus that spreads and is contagious. Trends can be scary, but good. The ideas spreads like viruses do. The influence usually starts within a city and then it's sort of a global thing you cannot pin point. It has become an easily global phenomenon with the use of internet and the world wide communication system. 


One of the speakers shares how back in the day it was like bringing a record to the club that no one has heard before. If they liked it, he could see people's reaction. You could kind of see it from there that it was spreading. People who have heard it would spread the word and it kind of continued on from there. It's a community thing that happens and it's something many people need to be intertwined and connected for it to be a trend.

But if we could know the secret to setting a trend, would you know? All of the people from art, music, entertainment industries have stated it's not something that one person says this is going to be a trend and it happens. It happens with a networking group of people that come together to embrace a culture. Brands embrace cultures and create the everyday life that people want to embrace.